Schedule

Conference Schedule

Additional details will be added as they become available. Please check back for updates. Further information is accessible by clicking on the " + " sign to the right of each event.

We also offer a printer-friendly, one-page Schedule at a Glance.

Printer Friendly, PDF & Email
Tuesday, January 15
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Tourism Day at the Capitol
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America/Chicago Tourism Day at the Capitol Tourism plays a very important role in South Dakota’s economy and we would like to take a little time to bring our message of “Why Travel Matters” to our state legislators. Before the Tourism Conference begins, Tourism Industry partners are invited to join members of the Visitor Industry Alliance (VIA) at the Capitol to visit with our lawmakers and share the message of tourism’s vital contributions to the state. Attire: Wear Red 500 E Capitol Avenue Pierre, SD 57501 United States
Tourism Day at the Capitol

Tourism plays a very important role in South Dakota’s economy and we would like to take a little time to bring our message of “Why Travel Matters” to our state legislators. Before the Tourism Conference begins, Tourism Industry partners are invited to join members of the Visitor Industry Alliance (VIA) at the Capitol to visit with our lawmakers and share the message of tourism’s vital contributions to the state.

Attire: Wear Red

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Registration Lobby
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America/Chicago Registration & Information Registration for the Governor's Conference on Tourism is located in the Ramkota Conference Center Lobby. Lost and found items may be retrieved at the registration desk. Banquet-only ticket requests may also be made at the registration desk. The registration/information desk is open during the following hours: Tuesday, January 15, 1-6 p.m. Wednesday, January 16, 7 a.m.-4 p.m. Thursday, January 17, 7 a.m.-4 p.m. Sponsored by: MMGY Global Lobby 920 W Sioux Avenue Pierre, SD 57501 United States
Registration & Information

Registration for the Governor's Conference on Tourism is located in the Ramkota Conference Center Lobby. Lost and found items may be retrieved at the registration desk. Banquet-only ticket requests may also be made at the registration desk.

The registration/information desk is open during the following hours:

Tuesday, January 15, 1-6 p.m.
Wednesday, January 16, 7 a.m.-4 p.m.
Thursday, January 17, 7 a.m.-4 p.m.

Sponsored by: MMGY Global

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VIA Meeting Amphitheater I
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America/Chicago VIA Meeting Amphitheater I 920 W Sioux Avenue Pierre, SD 57501 United States
VIA Meeting
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Opening Reception Gallery D, E, F, G
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America/Chicago Tuesday Evening Opening Reception Legislative Thank You Reception The South Dakota State Legislature is very supportive of the Tourism Industry and we would like to kick off our Tourism Conference week with a ‘Thank You’ reception for our legislators. We invite all conference attendees to attend and encourage you to invite your local representatives and senators as we thank them for their support. Following the reception, you are welcome to dine at a Pierre and Fort Pierre area restaurant. Sponsored by: Miles Partnership/Brand USA Originals Gallery D, E, F, G 920 W Sioux Avenue Pierre, SD 57501 United States
Tuesday Evening Opening Reception

Legislative Thank You Reception

The South Dakota State Legislature is very supportive of the Tourism Industry and we would like to kick off our Tourism Conference week with a ‘Thank You’ reception for our legislators. We invite all conference attendees to attend and encourage you to invite your local representatives and senators as we thank them for their support.

Following the reception, you are welcome to dine at a Pierre and Fort Pierre area restaurant.

Sponsored by: Miles Partnership/Brand USA Originals

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Open Evening
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America/Chicago Open Evening Set up a meeting, have dinner with friends or relax in your hotel room and enjoy some much deserved R&R. This evening is open for you to do with it what you would like. A list of restaurants in the Pierre and Fort Pierre area will be included in your registration packet. 920 W Sioux Avenue Pierre, SD 57501 United States
Open Evening

Set up a meeting, have dinner with friends or relax in your hotel room and enjoy some much deserved R&R. This evening is open for you to do with it what you would like. A list of restaurants in the Pierre and Fort Pierre area will be included in your registration packet.

Wednesday, January 16
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Yoga Pool Area
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America/Chicago Yoga in the Pool Area Start your morning by putting yourself in a State of Great! Yoga will be led by a local professional yoga instructor by the pool at the Ramkota. Sponsored by: Expedia Group Media Solutions Pool Area 920 W Sioux Avenue Pierre, SD 57501 United States
Yoga in the Pool Area

Start your morning by putting yourself in a State of Great! Yoga will be led by a local professional yoga instructor by the pool at the Ramkota.

Sponsored by: Expedia Group Media Solutions

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Breakfast Ramkota Courtyard
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America/Chicago Breakfast Sponsored by: Black Hills & Badlands Tourism Association Ramkota Courtyard 920 W Sioux Avenue Pierre, SD 57501 United States
Breakfast

Sponsored by: Black Hills & Badlands Tourism Association

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Networking Lounge Lake Sharpe A, B
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America/Chicago Networking Lounge Relax, schedule a quick small group meeting, charge your devices and check your email. It's all available in the Networking Lounge located in Lake Sharpe. Connect to the wireless network "SD Tourism." Thank you to Midco for providing wireless internet access during the conference. The connection is available throughout the Ramkota Conference Center. Lake Sharpe A, B 920 W Sioux Avenue Pierre, SD 57501 United States
Networking Lounge

Relax, schedule a quick small group meeting, charge your devices and check your email. It's all available in the Networking Lounge located in Lake Sharpe.

Connect to the wireless network "SD Tourism." Thank you to Midco for providing wireless internet access during the conference. The connection is available throughout the Ramkota Conference Center.

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Registration Lobby
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America/Chicago Registration & Information Registration for the Governor's Conference on Tourism is located in the Ramkota Conference Center Lobby. Lost and found items may be retrieved at the registration desk. Banquet-only ticket requests may also be made at the registration desk. The registration/information desk is open during the following hours: Tuesday, January 15, 1-6 p.m. Wednesday, January 16, 7 a.m.-4 p.m. Thursday, January 17, 7 a.m.-4 p.m. Sponsored by: MMGY Global Lobby 920 W Sioux Avenue Pierre, SD 57501 United States
Registration & Information

Registration for the Governor's Conference on Tourism is located in the Ramkota Conference Center Lobby. Lost and found items may be retrieved at the registration desk. Banquet-only ticket requests may also be made at the registration desk.

The registration/information desk is open during the following hours:

Tuesday, January 15, 1-6 p.m.
Wednesday, January 16, 7 a.m.-4 p.m.
Thursday, January 17, 7 a.m.-4 p.m.

Sponsored by: MMGY Global

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Welcome Gallery A, B, C
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America/Chicago Welcome & Opening Remarks Gallery A, B, C 920 W Sioux Avenue Pierre, SD 57501 United States
Welcome & Opening Remarks
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General Session Gallery A, B, C
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America/Chicago Rohit Bhargava Non-Obvious: How To Promote Your Experience In A Way People Will Remember We all want to tell a great story that can entice travelers, but we live in a time where people are busy, skeptical and willing to use technology to help them ignore just about everything. What does it take to stand out and be trustworthy enough to earn their attention? Drawing from nearly a decade of research across dozens industries, this keynote will reveal some of the biggest trends that are changing how consumers behave and what they believe. Through lots of tourism examples of global destinations that are winning by doing the unexpected, you will take away plenty of ideas for how to amplify your own efforts. Winning in the future will take a new type of strategy, a deeper understanding of travelers and more non-obvious thinking. This keynote will deliver on all of those things. Sponsored by: My Place Hotels Gallery A, B, C 920 W Sioux Avenue Pierre, SD 57501 United States
Rohit Bhargava

Non-Obvious: How To Promote Your Experience In A Way People Will Remember

We all want to tell a great story that can entice travelers, but we live in a time where people are busy, skeptical and willing to use technology to help them ignore just about everything. What does it take to stand out and be trustworthy enough to earn their attention?

Drawing from nearly a decade of research across dozens industries, this keynote will reveal some of the biggest trends that are changing how consumers behave and what they believe. Through lots of tourism examples of global destinations that are winning by doing the unexpected, you will take away plenty of ideas for how to amplify your own efforts.

Winning in the future will take a new type of strategy, a deeper understanding of travelers and more non-obvious thinking. This keynote will deliver on all of those things.

Sponsored by: My Place Hotels

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Networking Break Lobby
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America/Chicago Networking Break with Exhibitors Sponsored by: Black Hills & Badlands Tourism Association Lobby 920 W Sioux Avenue Pierre, SD 57501 United States
Networking Break with Exhibitors

Sponsored by: Black Hills & Badlands Tourism Association

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Concurrent Breakout Session Amphitheater I
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America/Chicago Maximizing Success Through Regional Collaboration Among DMOs Matthew Landkamer, principal consultant, Coraggio Group The Travel and Tourism industry is full of noise. A potential traveler is inundated with choices when in the consideration stage of travel planning, and their choices are more tailored than ever with the increase in data-based targeting. This makes it very hard to cut through the noise and attract visitors, especially if you are a small DMO. Using case studies from Oregon and California, this session will explore the opportunities available to small DMOs to collaborate with their regional counterparts to drive visitation under a regional offering and create packaged experiences that can compete with more traditional or larger destinations. Participants will leave with specific examples and an understanding of the different possibilities for working together: cooperation, coordination, and collaboration, and the opportunities these models offer vs. regional competition. They will gain a clear understanding of regional positioning, along with specific areas of focus that have the opportunity to create lift in multiple market segments. Sponsored by: South Dakota Association of CVBs (session 1), Vermillion Area Chamber & Development Company (session 2) Amphitheater I 920 W Sioux Avenue Pierre, SD 57501 United States
Maximizing Success Through Regional Collaboration Among DMOs

Matthew Landkamer, principal consultant, Coraggio Group

The Travel and Tourism industry is full of noise. A potential traveler is inundated with choices when in the consideration stage of travel planning, and their choices are more tailored than ever with the increase in data-based targeting. This makes it very hard to cut through the noise and attract visitors, especially if you are a small DMO. Using case studies from Oregon and California, this session will explore the opportunities available to small DMOs to collaborate with their regional counterparts to drive visitation under a regional offering and create packaged experiences that can compete with more traditional or larger destinations.

Participants will leave with specific examples and an understanding of the different possibilities for working together: cooperation, coordination, and collaboration, and the opportunities these models offer vs. regional competition. They will gain a clear understanding of regional positioning, along with specific areas of focus that have the opportunity to create lift in multiple market segments.

Sponsored by: South Dakota Association of CVBs (session 1), Vermillion Area Chamber & Development Company (session 2)

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Concurrent Breakout Session Lewis & Clark A, B
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America/Chicago Regional Tourism Updates Gary Keller, Southeast South Dakota; Karen Kern, South Dakota Missouri River; Michelle Thomson, Black Hills & Badlands; Rosie Smith, Glacial Lakes & Prairies Join the four regional tourism association directors as they host this session and recap their 2018 marketing efforts, initiatives and partnerships. They will discuss the benefits of belonging to an association and the marketing opportunities they offer their members. Sponsored by: Lewis & Clark A, B 920 W Sioux Avenue Pierre, SD 57501 United States
Regional Tourism Updates

Gary Keller, Southeast South Dakota; Karen Kern, South Dakota Missouri River; Michelle Thomson, Black Hills & Badlands; Rosie Smith, Glacial Lakes & Prairies

Join the four regional tourism association directors as they host this session and recap their 2018 marketing efforts, initiatives and partnerships. They will discuss the benefits of belonging to an association and the marketing opportunities they offer their members.

Sponsored by:

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Concurrent Breakout Session Amphitheater II
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America/Chicago South Dakota Department of Tourism 2019 Marketing Mike Gussiaas, Global Marketing & Brand Strategy Director, South Dakota Department of Tourism  Join the Department of Tourism to get a sneak peek at the State’s 2019 marketing efforts. Attendees will learn about the audience insights and advanced data efforts that drive the strategy behind them. Attendees will also learn how to use these insights and what opportunities are available to further tie into the department's efforts.  Sponsored by: Sioux Falls Convention & Visitors Bureau (session 1), Sturgis Rally & Events (session 2) Amphitheater II 920 W Sioux Avenue Pierre, SD 57501 United States
South Dakota Department of Tourism 2019 Marketing

Mike Gussiaas, Global Marketing & Brand Strategy Director, South Dakota Department of Tourism 

Join the Department of Tourism to get a sneak peek at the State’s 2019 marketing efforts. Attendees will learn about the audience insights and advanced data efforts that drive the strategy behind them. Attendees will also learn how to use these insights and what opportunities are available to further tie into the department's efforts. 

Sponsored by: Sioux Falls Convention & Visitors Bureau (session 1), Sturgis Rally & Events (session 2)

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Concurrent Breakout Session Gallery E, F, G
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America/Chicago Tools, Tips, and Techniques to Find, Hire, and Retain Top Talent in Today’s Turbulent Times Mel Kleiman In today’s hypercompetitive marketplace, the battle is not only for customers, but is just as fierce for outstanding employees as well. In this interactive, dynamic presentation, you will learn the most effective and efficient ways to recruit, select, and retain the kind of talented people you need to not only survive, but to thrive in this challenging environment. Attendees will leave with specific, common sense, easy to implement ideas that will immediately improve their ability to attract, select, and retain top talent. Sponsored by: Wall Drug Store (session 1), Mt. Rushmore Resort & Lodge at Palmer Gulch (session 2) Gallery E, F, G 920 W Sioux Avenue Pierre, SD 57501 United States
Tools, Tips, and Techniques to Find, Hire, and Retain Top Talent in Today’s Turbulent Times

Mel Kleiman

In today’s hypercompetitive marketplace, the battle is not only for customers, but is just as fierce for outstanding employees as well. In this interactive, dynamic presentation, you will learn the most effective and efficient ways to recruit, select, and retain the kind of talented people you need to not only survive, but to thrive in this challenging environment.

Attendees will leave with specific, common sense, easy to implement ideas that will immediately improve their ability to attract, select, and retain top talent.

Sponsored by: Wall Drug Store (session 1), Mt. Rushmore Resort & Lodge at Palmer Gulch (session 2)

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Tourism Briefing Luncheon Gallery A, B, C
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America/Chicago Department of Tourism Briefing Luncheon It was another busy and exciting year for the Department of Tourism as they worked to create a STATE OF GREAT. Join Secretary of Tourism Jim Hagen as he touches on some major accomplishments of 2018 and shares what lies ahead for the department and the industry in 2019. Sponsored by: Meredith Travel Marketing/Midwest Living Gallery A, B, C 920 W Sioux Avenue Pierre, SD 57501 United States
Department of Tourism Briefing Luncheon

It was another busy and exciting year for the Department of Tourism as they worked to create a STATE OF GREAT. Join Secretary of Tourism Jim Hagen as he touches on some major accomplishments of 2018 and shares what lies ahead for the department and the industry in 2019.

Sponsored by: Meredith Travel Marketing/Midwest Living

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Concurrent Breakout Session Amphitheater II
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America/Chicago South Dakota Department of Tourism 2019 Marketing Mike Gussiaas, Global Marketing & Brand Strategy Director, South Dakota Department of Tourism  Join the Department of Tourism to get a sneak peek at the State’s 2019 marketing efforts. Attendees will learn about the audience insights and advanced data efforts that drive the strategy behind them. Attendees will also learn how to use these insights and what opportunities are available to further tie into the department's efforts.  Sponsored by: Sioux Falls Convention & Visitors Bureau (session 1), Sturgis Rally & Events (session 2) Amphitheater II 920 W Sioux Avenue Pierre, SD 57501 United States
South Dakota Department of Tourism 2019 Marketing

Mike Gussiaas, Global Marketing & Brand Strategy Director, South Dakota Department of Tourism 

Join the Department of Tourism to get a sneak peek at the State’s 2019 marketing efforts. Attendees will learn about the audience insights and advanced data efforts that drive the strategy behind them. Attendees will also learn how to use these insights and what opportunities are available to further tie into the department's efforts. 

Sponsored by: Sioux Falls Convention & Visitors Bureau (session 1), Sturgis Rally & Events (session 2)

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Concurrent Breakout Session Lewis & Clark A, B
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America/Chicago Building Winning T.E.A.M.s (Hoteliers - Restauranteurs) Larry Stuart Your business is represented by your TEAM, not the CEO, managers and stakeholders. Choosing the best of the best to serve your customers is not an easy job, but it can be done, as we have proven at the Walt Disney World Dolphin and Loews Hotels at Universal Orlando Resort. Sponsored by: Regency Hotel Management Lewis & Clark A, B 920 W Sioux Avenue Pierre, SD 57501 United States
Building Winning T.E.A.M.s (Hoteliers - Restauranteurs)

Larry Stuart

Your business is represented by your TEAM, not the CEO, managers and stakeholders. Choosing the best of the best to serve your customers is not an easy job, but it can be done, as we have proven at the Walt Disney World Dolphin and Loews Hotels at Universal Orlando Resort.

Sponsored by: Regency Hotel Management

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Concurrent Breakout Session Gallery E, F, G
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America/Chicago Tools, Tips, and Techniques to Find, Hire, and Retain Top Talent in Today’s Turbulent Times Mel Kleiman In today’s hypercompetitive marketplace, the battle is not only for customers, but is just as fierce for outstanding employees as well. In this interactive, dynamic presentation, you will learn the most effective and efficient ways to recruit, select, and retain the kind of talented people you need to not only survive, but to thrive in this challenging environment. Attendees will leave with specific, common sense, easy to implement ideas that will immediately improve their ability to attract, select, and retain top talent. Sponsored by: Wall Drug Store (session 1), Mt. Rushmore Resort & Lodge at Palmer Gulch (session 2) Gallery E, F, G 920 W Sioux Avenue Pierre, SD 57501 United States
Tools, Tips, and Techniques to Find, Hire, and Retain Top Talent in Today’s Turbulent Times

Mel Kleiman

In today’s hypercompetitive marketplace, the battle is not only for customers, but is just as fierce for outstanding employees as well. In this interactive, dynamic presentation, you will learn the most effective and efficient ways to recruit, select, and retain the kind of talented people you need to not only survive, but to thrive in this challenging environment.

Attendees will leave with specific, common sense, easy to implement ideas that will immediately improve their ability to attract, select, and retain top talent.

Sponsored by: Wall Drug Store (session 1), Mt. Rushmore Resort & Lodge at Palmer Gulch (session 2)

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Concurrent Breakout Session Amphitheater I
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America/Chicago Maximizing Success Through Regional Collaboration Among DMOs Matthew Landkamer, principal consultant, Coraggio Group The Travel and Tourism industry is full of noise. A potential traveler is inundated with choices when in the consideration stage of travel planning, and their choices are more tailored than ever with the increase in data-based targeting. This makes it very hard to cut through the noise and attract visitors, especially if you are a small DMO. Using case studies from Oregon and California, this session will explore the opportunities available to small DMOs to collaborate with their regional counterparts to drive visitation under a regional offering and create packaged experiences that can compete with more traditional or larger destinations. Participants will leave with specific examples and an understanding of the different possibilities for working together: cooperation, coordination, and collaboration, and the opportunities these models offer vs. regional competition. They will gain a clear understanding of regional positioning, along with specific areas of focus that have the opportunity to create lift in multiple market segments. Sponsored by: South Dakota Association of CVBs (session 1), Vermillion Area Chamber & Development Company (session 2) Amphitheater I 920 W Sioux Avenue Pierre, SD 57501 United States
Maximizing Success Through Regional Collaboration Among DMOs

Matthew Landkamer, principal consultant, Coraggio Group

The Travel and Tourism industry is full of noise. A potential traveler is inundated with choices when in the consideration stage of travel planning, and their choices are more tailored than ever with the increase in data-based targeting. This makes it very hard to cut through the noise and attract visitors, especially if you are a small DMO. Using case studies from Oregon and California, this session will explore the opportunities available to small DMOs to collaborate with their regional counterparts to drive visitation under a regional offering and create packaged experiences that can compete with more traditional or larger destinations.

Participants will leave with specific examples and an understanding of the different possibilities for working together: cooperation, coordination, and collaboration, and the opportunities these models offer vs. regional competition. They will gain a clear understanding of regional positioning, along with specific areas of focus that have the opportunity to create lift in multiple market segments.

Sponsored by: South Dakota Association of CVBs (session 1), Vermillion Area Chamber & Development Company (session 2)

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Networking Break Lobby
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America/Chicago Networking Break with Exhibitors Sponsored by: Sturgis Buffalo Chip Lobby 920 W Sioux Avenue Pierre, SD 57501 United States
Networking Break with Exhibitors

Sponsored by: Sturgis Buffalo Chip

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General Session Gallery A, B, C
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America/Chicago Libby Gill IGNITING BOLD LEADERSHIP Inspiring Purpose, Driving Passion, and Delivering Greatness! Executive coach, bestselling author, and leadership expert Libby Gill engages and energizes you to connect the dots between your personal and professional greatness. By celebrating what’s already great about your leadership style – and then helping you to build on it – Libby leaves you with a renewed sense of passion and commitment for serving your customers, yourselves, and each other. Sponsored by: Crazy Horse Memorial and Deadwood Chamber & Visitors Bureau/Deadwood Historic Preservation Gallery A, B, C 920 W Sioux Avenue Pierre, SD 57501 United States
Libby Gill

IGNITING BOLD LEADERSHIP
Inspiring Purpose, Driving Passion, and Delivering Greatness!

Executive coach, bestselling author, and leadership expert Libby Gill engages and energizes you to connect the dots between your personal and professional greatness. By celebrating what’s already great about your leadership style – and then helping you to build on it – Libby leaves you with a renewed sense of passion and commitment for serving your customers, yourselves, and each other.

Sponsored by: Crazy Horse Memorial and Deadwood Chamber & Visitors Bureau/Deadwood Historic Preservation

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Reception Gallery A, B, C
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America/Chicago A Celebration 100 Years in the Making! Join the South Dakota Game, Fish and Parks in celebrating 100 Years of Outdoor Tradition! After just completing South Dakota’s century of pheasant seasons we will be ready to kick up our boots and raise a glass. But the excitement doesn’t stop when the hunting does. Everyone’s favorite, Custer State Park, is blowing out 100 candles as this year marks a monumental milestone for the state park. Come and tip your blaze orange hat, put on your favorite flannel shirt and snack on a sentimental s’mores as we look to the future of Outdoor Tradition! Attire: “Blaze Orange and Buffalo Plaid” Show off your favorite hunting gear, or cozy up in your favorite flannel. Sponsored by: South Dakota Game, Fish and Parks Gallery A, B, C 920 W Sioux Avenue Pierre, SD 57501 United States
A Celebration 100 Years in the Making!

Join the South Dakota Game, Fish and Parks in celebrating 100 Years of Outdoor Tradition! After just completing South Dakota’s century of pheasant seasons we will be ready to kick up our boots and raise a glass. But the excitement doesn’t stop when the hunting does. Everyone’s favorite, Custer State Park, is blowing out 100 candles as this year marks a monumental milestone for the state park. Come and tip your blaze orange hat, put on your favorite flannel shirt and snack on a sentimental s’mores as we look to the future of Outdoor Tradition!

Attire: “Blaze Orange and Buffalo Plaid”
Show off your favorite hunting gear, or cozy up in your favorite flannel.

Sponsored by: South Dakota Game, Fish and Parks

Thursday, January 17
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Yoga Pool Area
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America/Chicago Yoga in the Pool Area Start your morning by putting yourself in a State of Great! Yoga will be led by a local professional yoga instructor by the pool at the Ramkota. Sponsored by: Expedia Group Media Solutions Pool Area 920 W Sioux Avenue Pierre, SD 57501 United States
Yoga in the Pool Area

Start your morning by putting yourself in a State of Great! Yoga will be led by a local professional yoga instructor by the pool at the Ramkota.

Sponsored by: Expedia Group Media Solutions

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Networking Lounge Lake Sharpe A, B
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America/Chicago Networking Lounge Relax, schedule a quick small group meeting, charge your devices and check your email. It's all available in the Networking Lounge located in Lake Sharpe. Connect to the wireless network "SD Tourism." Thank you to Midco for providing wireless internet access during the conference. The connection is available throughout the Ramkota Conference Center. Lake Sharpe A, B 920 W Sioux Avenue Pierre, SD 57501 United States
Networking Lounge

Relax, schedule a quick small group meeting, charge your devices and check your email. It's all available in the Networking Lounge located in Lake Sharpe.

Connect to the wireless network "SD Tourism." Thank you to Midco for providing wireless internet access during the conference. The connection is available throughout the Ramkota Conference Center.

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Registration Lobby
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America/Chicago Registration & Information Registration for the Governor's Conference on Tourism is located in the Ramkota Conference Center Lobby. Lost and found items may be retrieved at the registration desk. Banquet-only ticket requests may also be made at the registration desk. The registration/information desk is open during the following hours: Tuesday, January 15, 1-6 p.m. Wednesday, January 16, 7 a.m.-4 p.m. Thursday, January 17, 7 a.m.-4 p.m. Sponsored by: MMGY Global Lobby 920 W Sioux Avenue Pierre, SD 57501 United States
Registration & Information

Registration for the Governor's Conference on Tourism is located in the Ramkota Conference Center Lobby. Lost and found items may be retrieved at the registration desk. Banquet-only ticket requests may also be made at the registration desk.

The registration/information desk is open during the following hours:

Tuesday, January 15, 1-6 p.m.
Wednesday, January 16, 7 a.m.-4 p.m.
Thursday, January 17, 7 a.m.-4 p.m.

Sponsored by: MMGY Global

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Breakfast Ramkota Courtyard
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America/Chicago Breakfast Sponsored by: Rush Mountain Adventure Park Ramkota Courtyard 920 W Sioux Avenue Pierre, SD 57501 United States
Breakfast

Sponsored by: Rush Mountain Adventure Park

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General Session Gallery A, B, C
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America/Chicago Roger Dow and Chris Thompson U.S. Travel Association and Brand USA Roger Dow Join Roger Dow, the president and CEO of the U.S. Travel Association, as he shares with attendees the latest updates on how the travel industry is faring in the U.S., and what a vibrant travel industry means to our nation’s economy. Roger will also brief attendees on the public policy initiatives U.S. Travel is spearheading on Capitol Hill, and how South Dakota fits into the national travel and tourism picture. Chris Thompson Chris Thompson, the President and CEO of Brand USA, will present an overview and update on our country’s official DMO and its work to drive international visitation to the United States. Chris will share with attendees what types of marketing Brand USA is deploying to entice visitors from around the globe, what countries Brand USA is targeting with its marketing, what strategies and tactics they are utilizing to inspire and drive actual visitation, and what he sees as our biggest challenges and opportunities when it comes to attracting global visitors. Finally, Chris will share how South Dakota has played a role in Brand USA’s cooperative marketing programs. Sponsored by: Visit Rapid City and Xanterra Parks & Resorts Gallery A, B, C 920 W Sioux Avenue Pierre, SD 57501 United States
Roger Dow and Chris Thompson

U.S. Travel Association and Brand USA

Roger Dow
Join Roger Dow, the president and CEO of the U.S. Travel Association, as he shares with attendees the latest updates on how the travel industry is faring in the U.S., and what a vibrant travel industry means to our nation’s economy. Roger will also brief attendees on the public policy initiatives U.S. Travel is spearheading on Capitol Hill, and how South Dakota fits into the national travel and tourism picture.

Chris Thompson
Chris Thompson, the President and CEO of Brand USA, will present an overview and update on our country’s official DMO and its work to drive international visitation to the United States. Chris will share with attendees what types of marketing Brand USA is deploying to entice visitors from around the globe, what countries Brand USA is targeting with its marketing, what strategies and tactics they are utilizing to inspire and drive actual visitation, and what he sees as our biggest challenges and opportunities when it comes to attracting global visitors. Finally, Chris will share how South Dakota has played a role in Brand USA’s cooperative marketing programs.

Sponsored by: Visit Rapid City and Xanterra Parks & Resorts

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Networking Break Lobby
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America/Chicago Networking Break with Exhibitors Sponsored by: Rush Mountain Adventure Park Lobby 920 W Sioux Avenue Pierre, SD 57501 United States
Networking Break with Exhibitors

Sponsored by: Rush Mountain Adventure Park

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Concurrent Breakout Session Amphitheater II
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America/Chicago What’s Your Destination’s Story? Trevor Meers Travelers don’t pick a getaway based only on a rational review of amenities and online ratings. They look for a story they can see themselves living out. What’s the story your destination weaves for visitors as they choose where to spend their vacation dollars and once they arrive in your market? Drawing from decades as a travel editor and tourism industry marketer, Trevor Meers will break down the key touchpoints that make destinations take life in a consumer's imagination, turning browsers into visitors. You’ll learn tips for getting travel journalists to cover your destination, grabbing visitors’ interest with your website and social media, creating a cohesive in-market experience, and more. Sponsored by: Ingalls Homestead (session 1), Mount Rushmore Society (session 2) Amphitheater II 920 W Sioux Avenue Pierre, SD 57501 United States
What’s Your Destination’s Story?

Trevor Meers

Travelers don’t pick a getaway based only on a rational review of amenities and online ratings. They look for a story they can see themselves living out. What’s the story your destination weaves for visitors as they choose where to spend their vacation dollars and once they arrive in your market? Drawing from decades as a travel editor and tourism industry marketer, Trevor Meers will break down the key touchpoints that make destinations take life in a consumer's imagination, turning browsers into visitors. You’ll learn tips for getting travel journalists to cover your destination, grabbing visitors’ interest with your website and social media, creating a cohesive in-market experience, and more.

Sponsored by: Ingalls Homestead (session 1), Mount Rushmore Society (session 2)

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Concurrent Breakout Session Gallery E, F, G
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America/Chicago The Spirit of Hospitality Larry Stuart A unique leadership recipe showing how, with the right ingredients, you and your team can LOVE your customers, SERVE them unconditionally and WIN their hearts. This program is designed to provide tools, encouragement, and guest service deliverables easily transferrable to any business serving guests, crewmembers, and stakeholders alike. Sponsored by: Children's Museum of South Dakota (session 1), Great Plains Zoo & Delbridge Museum of Natural History (session 2) Gallery E, F, G 920 W Sioux Avenue Pierre, SD 57501 United States
The Spirit of Hospitality

Larry Stuart

A unique leadership recipe showing how, with the right ingredients, you and your team can LOVE your customers, SERVE them unconditionally and WIN their hearts. This program is designed to provide tools, encouragement, and guest service deliverables easily transferrable to any business serving guests, crewmembers, and stakeholders alike.

Sponsored by: Children's Museum of South Dakota (session 1), Great Plains Zoo & Delbridge Museum of Natural History (session 2)

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Concurrent Breakout Session Amphitheater I
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America/Chicago Maximizing Your Presence on Google Chris Adams, Miles Partnership The world of Google is an ever-evolving and critical space for every segment of South Dakota’s tourism industry. This session will highlight the latest trends and newest opportunities in Google products that deserve your attention. Learn simple, actionable tips and best practices for destinations and businesses to enhance your presence across the travel funnel on Google’s platforms, including Google Travel Guides, Google Maps, Google Street View, Google My Business Listings, Google Trips and more. Sponsored by: Rapid City Journal Amphitheater I 920 W Sioux Avenue Pierre, SD 57501 United States
Maximizing Your Presence on Google

Chris Adams, Miles Partnership

The world of Google is an ever-evolving and critical space for every segment of South Dakota’s tourism industry. This session will highlight the latest trends and newest opportunities in Google products that deserve your attention. Learn simple, actionable tips and best practices for destinations and businesses to enhance your presence across the travel funnel on Google’s platforms, including Google Travel Guides, Google Maps, Google Street View, Google My Business Listings, Google Trips and more.

Sponsored by: Rapid City Journal

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Concurrent Breakout Session Lewis & Clark A, B
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America/Chicago Department of Revenue: State of the Industry Andy Gerlach This session has something for everyone.  Ever wonder if the trends in your business match up with the trends in the tourism industry? Have you heard about the South Dakota law change requiring marketplace providers to collect and remit sales taxes and are interested in how it could affect some businesses? Do you know all the benefits of special events in your area? In this session, we will utilize data analytics to take a dive into state and regional trends; explain how the recent South Dakota law changes could affect businesses in the tourism industry; and talk about how special events generate revenues for both local communities and tourism and how the Department partners with special event organizers to make sure all vendors are on the same playing field. Sponsored by: Tourism Economics Lewis & Clark A, B 920 W Sioux Avenue Pierre, SD 57501 United States
Department of Revenue: State of the Industry

Andy Gerlach

This session has something for everyone.  Ever wonder if the trends in your business match up with the trends in the tourism industry? Have you heard about the South Dakota law change requiring marketplace providers to collect and remit sales taxes and are interested in how it could affect some businesses? Do you know all the benefits of special events in your area?

In this session, we will utilize data analytics to take a dive into state and regional trends; explain how the recent South Dakota law changes could affect businesses in the tourism industry; and talk about how special events generate revenues for both local communities and tourism and how the Department partners with special event organizers to make sure all vendors are on the same playing field.

Sponsored by: Tourism Economics

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Luncheon Gallery A, B, C
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America/Chicago Luncheon Sponsored by: Meredith Travel Marketing/Midwest Living Gallery A, B, C 920 W Sioux Avenue Pierre, SD 57501 United States
Luncheon

Sponsored by: Meredith Travel Marketing/Midwest Living

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Concurrent Breakout Session Amphitheater I
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America/Chicago Measuring the High Consideration Consumer/Traveler Matt Clement Is there a better way to measure the digital behavior of consumers considering a complex or expensive purchase like travel and improve outcomes going forward?  Join Matt Clement, VP of Marketing for Arrivalist for a discussion about successful, proven measurement techniques utilizing multiple data sources---including location and visitor spend data—to improve marketing efficiency and outcomes…as well as a deep dive into South Dakota visitation during the past year! Sponsored by: Rapid City Regional Airport Amphitheater I 920 W Sioux Avenue Pierre, SD 57501 United States
Measuring the High Consideration Consumer/TravelerMatt Clement

Matt Clement

Is there a better way to measure the digital behavior of consumers considering a complex or expensive purchase like travel and improve outcomes going forward?  Join Matt Clement, VP of Marketing for Arrivalist for a discussion about successful, proven measurement techniques utilizing multiple data sources---including location and visitor spend data—to improve marketing efficiency and outcomes…as well as a deep dive into South Dakota visitation during the past year!

Sponsored by: Rapid City Regional Airport

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Concurrent Breakout Session Lewis & Clark A, B
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America/Chicago Is Your Team Structure an Anchor or a Propeller? Trever Cartwright, Founder, and Matthew Landkamer, Principal and DMO Sector lead, Coraggio Group In this hands-on session, participants will learn how to assess whether their current team structure needs to be redesigned, how to determine the impacts of the change a re-organization might trigger, and how to use a reorganization to meet strategic objectives. Topics covered will include: aligning your structure to your strategic plan, current trends for team structures, how to apply decision criteria to guide the design process, and when and how to effectively engage employees in the process. Sponsored by: Aberdeen Area Convention & Visitors Bureau Lewis & Clark A, B 920 W Sioux Avenue Pierre, SD 57501 United States
Is Your Team Structure an Anchor or a Propeller?

Trever Cartwright, Founder, and Matthew Landkamer, Principal and DMO Sector lead, Coraggio Group

In this hands-on session, participants will learn how to assess whether their current team structure needs to be redesigned, how to determine the impacts of the change a re-organization might trigger, and how to use a reorganization to meet strategic objectives. Topics covered will include: aligning your structure to your strategic plan, current trends for team structures, how to apply decision criteria to guide the design process, and when and how to effectively engage employees in the process.

Sponsored by: Aberdeen Area Convention & Visitors Bureau

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Concurrent Breakout Session Amphitheater II
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America/Chicago What’s Your Destination’s Story? Trevor Meers Travelers don’t pick a getaway based only on a rational review of amenities and online ratings. They look for a story they can see themselves living out. What’s the story your destination weaves for visitors as they choose where to spend their vacation dollars and once they arrive in your market? Drawing from decades as a travel editor and tourism industry marketer, Trevor Meers will break down the key touchpoints that make destinations take life in a consumer's imagination, turning browsers into visitors. You’ll learn tips for getting travel journalists to cover your destination, grabbing visitors’ interest with your website and social media, creating a cohesive in-market experience, and more. Sponsored by: Ingalls Homestead (session 1), Mount Rushmore Society (session 2) Amphitheater II 920 W Sioux Avenue Pierre, SD 57501 United States
What’s Your Destination’s Story?

Trevor Meers

Travelers don’t pick a getaway based only on a rational review of amenities and online ratings. They look for a story they can see themselves living out. What’s the story your destination weaves for visitors as they choose where to spend their vacation dollars and once they arrive in your market? Drawing from decades as a travel editor and tourism industry marketer, Trevor Meers will break down the key touchpoints that make destinations take life in a consumer's imagination, turning browsers into visitors. You’ll learn tips for getting travel journalists to cover your destination, grabbing visitors’ interest with your website and social media, creating a cohesive in-market experience, and more.

Sponsored by: Ingalls Homestead (session 1), Mount Rushmore Society (session 2)

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Concurrent Breakout Session Gallery E, F, G
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America/Chicago The Spirit of Hospitality Larry Stuart A unique leadership recipe showing how, with the right ingredients, you and your team can LOVE your customers, SERVE them unconditionally and WIN their hearts. This program is designed to provide tools, encouragement, and guest service deliverables easily transferrable to any business serving guests, crewmembers, and stakeholders alike. Sponsored by: Children's Museum of South Dakota (session 1), Great Plains Zoo & Delbridge Museum of Natural History (session 2) Gallery E, F, G 920 W Sioux Avenue Pierre, SD 57501 United States
The Spirit of Hospitality

Larry Stuart

A unique leadership recipe showing how, with the right ingredients, you and your team can LOVE your customers, SERVE them unconditionally and WIN their hearts. This program is designed to provide tools, encouragement, and guest service deliverables easily transferrable to any business serving guests, crewmembers, and stakeholders alike.

Sponsored by: Children's Museum of South Dakota (session 1), Great Plains Zoo & Delbridge Museum of Natural History (session 2)

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Networking Break Lobby
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America/Chicago Networking Break with Exhibitors Lobby 920 W Sioux Avenue Pierre, SD 57501 United States
Networking Break with Exhibitors
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Industry Sidebars Lewis & Clark A, B
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America/Chicago Industry Sidebar - Lodging Join an in-depth discussion with your industry colleagues. There is a session specific to the lodging industry, one geared towards the attraction industry, as well as one for travel professionals in the CVB/Chamber/Association world. Sponsored by: ADARA Lewis & Clark A, B 920 W Sioux Avenue Pierre, SD 57501 United States
Industry Sidebar - Lodging

Join an in-depth discussion with your industry colleagues. There is a session specific to the lodging industry, one geared towards the attraction industry, as well as one for travel professionals in the CVB/Chamber/Association world.

Sponsored by: ADARA

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Industry Sidebars Amphitheater II
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America/Chicago Industry Sidebar - Attractions Join an in-depth discussion with your industry colleagues. There is a session specific to the lodging industry, one geared towards the attraction industry, as well as one for travel professionals in the CVB/Chamber/Association world. Sponsored by: Maly Marketing Amphitheater II 920 W Sioux Avenue Pierre, SD 57501 United States
Industry Sidebar - Attractions

Join an in-depth discussion with your industry colleagues. There is a session specific to the lodging industry, one geared towards the attraction industry, as well as one for travel professionals in the CVB/Chamber/Association world.

Sponsored by: Maly Marketing

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Industry Sidebars Amphitheater I
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America/Chicago Industry Sidebar - CVBs/Chambers Join an in-depth discussion with your industry colleagues. There is a session specific to the lodging industry, one geared towards the attraction industry, as well as one for travel professionals in the CVB/Chamber/Association world. Sponsored by: Longwoods International Amphitheater I 920 W Sioux Avenue Pierre, SD 57501 United States
Industry Sidebar - CVBs/Chambers

Join an in-depth discussion with your industry colleagues. There is a session specific to the lodging industry, one geared towards the attraction industry, as well as one for travel professionals in the CVB/Chamber/Association world.

Sponsored by: Longwoods International

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Social Lobby
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America/Chicago Social Join legislators and colleagues in the lobby for cocktails and hors d’oeuvres prior to the Awards Night Gala. Sponsored by:  Lobby 920 W Sioux Avenue PIerre, SD 57501
Social

Join legislators and colleagues in the lobby for cocktails and hors d’oeuvres prior to the Awards Night Gala.

Sponsored by: 

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Awards Night Gala Gallery A, B, C - Grand Galleria
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America/Chicago Awards Night Gala Join us as we celebrate the successes of the past year and look ahead to the opportunities before us in the new year. We invite all conference attendees and legislators to join in the fun of the evening as we take a look at all we have accomplished together and what we can look forward to in the future. The annual Tourism Awards will also be presented. A ticket to the Awards Night Gala is included with your conference registration. Legislators are considered registered guests. Sponsored by: Lawrence & Schiller   Gallery A, B, C - Grand Galleria 920 W Sioux Avenue Pierre, SD 57501 United States
Awards Night Gala

Join us as we celebrate the successes of the past year and look ahead to the opportunities before us in the new year. We invite all conference attendees and legislators to join in the fun of the evening as we take a look at all we have accomplished together and what we can look forward to in the future. The annual Tourism Awards will also be presented. A ticket to the Awards Night Gala is included with your conference registration. Legislators are considered registered guests.

Sponsored by: Lawrence & Schiller