Schedule

Conference Schedule

Details about the keynote and concurrent sessions are accessible by clicking on the " + " sign to the right of each event.

A one-page PDF of the Schedule at a Glance is also available.

Printer Friendly, PDF & Email
Tuesday, January 16
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Tourism Advisory Board Meeting
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America/Chicago Tourism Advisory Board Meeting 920 W Sioux Avenue Pierre, SD 57501 United States
Tourism Advisory Board Meeting
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Registration Lobby
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America/Chicago Registration & Information Registration for the Governor's Conference on Tourism is located in the Ramkota Conference Center Lobby. Lost and found items may be retrieved at the registration desk. Banquet-only ticket requests may also be made at the registration desk. The registration/information desk is open during the following hours: Tuesday, January 16, 1-6 p.m. Wednesday, January 17, 7 a.m.-4 p.m. Thursday, January 18, 7 a.m.-4 p.m. Lobby 920 W Sioux Avenue Pierre, SD 57501 United States
Registration & Information

Registration for the Governor's Conference on Tourism is located in the Ramkota Conference Center Lobby. Lost and found items may be retrieved at the registration desk. Banquet-only ticket requests may also be made at the registration desk.

The registration/information desk is open during the following hours:

Tuesday, January 16, 1-6 p.m.
Wednesday, January 17, 7 a.m.-4 p.m.
Thursday, January 18, 7 a.m.-4 p.m.

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Regional Tourism Associations Presentations Amphitheater II
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America/Chicago Regional Tourism Associations Presentations Join the four regional tourism association directors as they host this session and recap 2017 marketing efforts, initiatives and partnerships. They will discuss the benefits of belonging to an association and the marketing opportunities they offer their members. Amphitheater II 920 W Sioux Avenue Pierre, SD 57501 United States
Regional Tourism Associations Presentations

Join the four regional tourism association directors as they host this session and recap 2017 marketing efforts, initiatives and partnerships. They will discuss the benefits of belonging to an association and the marketing opportunities they offer their members.

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VIA Meeting Amphitheater I
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America/Chicago VIA Meeting Hear from the South Dakota Visitor Industry Alliance during this meeting. Amphitheater I 920 W Sioux Avenue Pierre, SD 57501 United States
VIA Meeting

Hear from the South Dakota Visitor Industry Alliance during this meeting.

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Opening Reception Gallery C, D, E, F, G
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America/Chicago The Extra Mile Kick off the 2018 Governor’s Conference on Tourism by going The Extra Mile. Hosted by Lawrence & Schiller, this opening reception is a wonderful opportunity to allow attendees the opportunity to reconnect and make new friends with fellow industry colleagues over light hors d’ oeuvres and refreshments.  After the reception, we encourage you to get out and enjoy the wonderful culinary options that Pierre and Fort Pierre have to offer. Sponsored by: Lawrence & Schiller Gallery C, D, E, F, G 920 W Sioux Avenue Pierre, SD 57501 United States
The Extra Mile

Kick off the 2018 Governor’s Conference on Tourism by going The Extra Mile. Hosted by Lawrence & Schiller, this opening reception is a wonderful opportunity to allow attendees the opportunity to reconnect and make new friends with fellow industry colleagues over light hors d’ oeuvres and refreshments. 

After the reception, we encourage you to get out and enjoy the wonderful culinary options that Pierre and Fort Pierre have to offer.

Sponsored by: Lawrence & Schiller

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First-Time Attendees Reception Lewis & Clark A, B
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America/Chicago First-Time Attendees Reception Welcoming Reception All first-time attendees are invited to join Deputy Tourism Secretary Wanda Goodman for a welcoming reception prior to the opening reception. Meet other first-time attendees and hear the inside scoop about how to make the most of your time at the Governor’s Conference on Tourism. Lewis & Clark A, B 920 W Sioux Avenue Pierre, SD 57501 United States
First-Time Attendees Reception

Welcoming Reception

All first-time attendees are invited to join Deputy Tourism Secretary Wanda Goodman for a welcoming reception prior to the opening reception. Meet other first-time attendees and hear the inside scoop about how to make the most of your time at the Governor’s Conference on Tourism.

Wednesday, January 17
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Breakfast Ramkota Courtyard
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America/Chicago Breakfast The Courtyard is located behind the restaurant, next to the swimming pool. Sponsored by: Deadwood Chamber and Visitors Bureau / Deadwood Historic Preservation Ramkota Courtyard 920 W Sioux Avenue Pierre, SD 57501 United States
Breakfast

The Courtyard is located behind the restaurant, next to the swimming pool.

Sponsored by: Deadwood Chamber and Visitors Bureau / Deadwood Historic Preservation

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Networking Lounge Lake Sharpe A, B
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America/Chicago Networking Lounge Relax, schedule a quick small group meeting, charge your devices and check your email. It's all available in the Networking Lounge located in Lake Sharpe. Connect to the wireless network "SD Tourism." Thank you to Midco for providing wireless internet access during the conference. The connection is available throughout the Ramkota Conference Center. Lake Sharpe A, B 920 W Sioux Avenue Pierre, SD 57501 United States
Networking Lounge

Relax, schedule a quick small group meeting, charge your devices and check your email. It's all available in the Networking Lounge located in Lake Sharpe.

Connect to the wireless network "SD Tourism." Thank you to Midco for providing wireless internet access during the conference. The connection is available throughout the Ramkota Conference Center.

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Registration Lobby
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America/Chicago Registration & Information Registration for the Governor's Conference on Tourism is located in the Ramkota Conference Center Lobby. Lost and found items may be retrieved at the registration desk. Banquet-only ticket requests may also be made at the registration desk. The registration/information desk is open during the following hours: Tuesday, January 16, 1-6 p.m. Wednesday, January 17, 7 a.m.-4 p.m. Thursday, January 18, 7 a.m.-4 p.m. Lobby 920 W Sioux Avenue Pierre, SD 57501 United States
Registration & Information

Registration for the Governor's Conference on Tourism is located in the Ramkota Conference Center Lobby. Lost and found items may be retrieved at the registration desk. Banquet-only ticket requests may also be made at the registration desk.

The registration/information desk is open during the following hours:

Tuesday, January 16, 1-6 p.m.
Wednesday, January 17, 7 a.m.-4 p.m.
Thursday, January 18, 7 a.m.-4 p.m.

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Opening Remarks Gallery A, B, C
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America/Chicago Opening Remarks Gallery A, B, C 920 W Sioux Avenue Pierre, SD 57501 United States
Opening Remarks
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Keynote Gallery A, B, C
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America/Chicago Keynote: Simon T. Bailey Brand the Moment – Platinum Service with a Brilliant Touch The Center for Customer Driven Quality at Purdue University reports that 90% of American consumers form their perception of companies based primarily on the service experience. Customers buy more frequently, make more transactions, and are willing to pay more per transaction when they deal with companies who provide them with a superior service experience. On the other hand, we all know what happens when a business disappoints a customer! To become a brilliant brand that focuses on “Platinum Service with a Brilliant Touch,” every team member must feel a significant sense of personal ownership. From the front line to the executive suite, customer love is all about re-enlisting heads, hearts, and hands to create internal alignment, brand longevity, and customer loyalty. Unleash a fresh way of thinking about the customer experience. Start a process that will transform your organization’s culture into one that consistently delivers Platinum Service. Teach your team members how to achieve Platinum Service from the inside out and adopt it as a way of life. Sponsored by: Custer State Park and Resort Gallery A, B, C 920 W Sioux Avenue Pierre, SD 57501 United States
Keynote: Simon T. Bailey

Brand the Moment – Platinum Service with a Brilliant Touch

The Center for Customer Driven Quality at Purdue University reports that 90% of American consumers form their perception of companies based primarily on the service experience. Customers buy more frequently, make more transactions, and are willing to pay more per transaction when they deal with companies who provide them with a superior service experience. On the other hand, we all know what happens when a business disappoints a customer!

To become a brilliant brand that focuses on “Platinum Service with a Brilliant Touch,” every team member must feel a significant sense of personal ownership. From the front line to the executive suite, customer love is all about re-enlisting heads, hearts, and hands to create internal alignment, brand longevity, and customer loyalty.

Unleash a fresh way of thinking about the customer experience. Start a process that will transform your organization’s culture into one that consistently delivers Platinum Service. Teach your team members how to achieve Platinum Service from the inside out and adopt it as a way of life.

Sponsored by: Custer State Park and Resort

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Networking Break Lobby
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America/Chicago Networking Break with Exhibitors Lobby 920 W Sioux Avenue Pierre, SD 57501 United States
Networking Break with Exhibitors
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Concurrent Breakout Session Lewis and Clark A & B
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America/Chicago Best (& Worst!) Practices in Sports Tourism Marketing In this interactive session, sports tourism industry consultant Jon Schmieder will discuss the best and worst practices of sports tourism marketing. The session will also include the Huddle Up Group’s annual findings of the 10 critical trends every DMO should consider when marketing their destination. Sponsored by: Sioux Falls CVB Lewis and Clark A & B 920 W Sioux Avenue Pierre, SD 57501 United States
Best (& Worst!) Practices in Sports Tourism Marketing

In this interactive session, sports tourism industry consultant Jon Schmieder will discuss the best and worst practices of sports tourism marketing. The session will also include the Huddle Up Group’s annual findings of the 10 critical trends every DMO should consider when marketing their destination.

Sponsored by: Sioux Falls CVB

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Concurrent Breakout Session Gallery E, F, G
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America/Chicago We Need Workers! It’s a common refrain in the tourism industry in our state. Attracting and retaining workers is one of the biggest challenges facing tourism in South Dakota today. You don’t want to miss this engaging panel discussion featuring South Dakota Secretary of Labor Marcia Hultman, representatives from the Department of Education’s Career and Technical Education office, industry members, and representatives of our state’s congressional delegation. Discussion will center around practical steps and advice for our industry when it comes to addressing the industry’s labor shortage. The session will also look at the J-1 visa program and the H-2B temporary worker visa program. Sponsored by: Wall Drug / Great Plains Zoo and Delbridge Museum of Natural History Gallery E, F, G 920 W Sioux Avenue Pierre, SD 57501 United States
We Need Workers!

It’s a common refrain in the tourism industry in our state. Attracting and retaining workers is one of the biggest challenges facing tourism in South Dakota today. You don’t want to miss this engaging panel discussion featuring South Dakota Secretary of Labor Marcia Hultman, representatives from the Department of Education’s Career and Technical Education office, industry members, and representatives of our state’s congressional delegation. Discussion will center around practical steps and advice for our industry when it comes to addressing the industry’s labor shortage. The session will also look at the J-1 visa program and the H-2B temporary worker visa program.

Sponsored by: Wall Drug / Great Plains Zoo and Delbridge Museum of Natural History

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Concurrent Breakout Session Amphitheater II
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America/Chicago On The Move with Big Data For the Department of Tourism to further expand its marketing reach, it needs to be more creative and strategic in the tactics used. Budgets may not be growing by leaps and bounds, but knowledge and approaches still can. In 2017, the department launched two significant big-data projects that will benefit the industry for years to come. Hear representatives from Lawrence & Schiller, MMGY Global, and the Department of Tourism discuss the initial findings and how this new detailed consumer data will affect and enhance marketing in 2018 and beyond. Sponsored by: Mount Rushmore Society / Tourism Economics Amphitheater II 920 W Sioux Avenue Pierre, SD 57501 United States
On The Move with Big Data

For the Department of Tourism to further expand its marketing reach, it needs to be more creative and strategic in the tactics used. Budgets may not be growing by leaps and bounds, but knowledge and approaches still can. In 2017, the department launched two significant big-data projects that will benefit the industry for years to come. Hear representatives from Lawrence & Schiller, MMGY Global, and the Department of Tourism discuss the initial findings and how this new detailed consumer data will affect and enhance marketing in 2018 and beyond.

Sponsored by: Mount Rushmore Society / Tourism Economics

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Concurrent Breakout Session Amphitheater I
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America/Chicago International Marketing Update Rocky Mountain International (RMI) will present an overview of South Dakota’s international marketing efforts as part of a four-state regional cooperative. Learn how you can benefit from the millions of dollars in international visitor spending the state annually receives. Topics covered will include a summary of RMI’s marketing co-op, current international visitation to the state, market updates and travel trends, as well as best practices in working with travel trade, tips on product development, hosting familiarization tours, and other opportunities to attract international visitors. This session is recommended for first-time attendees and seasoned veterans alike looking for an overview of the international inbound tourism industry and an update on RMI’s regional program. Sponsored by: Expedia Media Solutions Amphitheater I 920 W Sioux Avenue Pierre, SD 57501 United States
International Marketing Update

Rocky Mountain International (RMI) will present an overview of South Dakota’s international marketing efforts as part of a four-state regional cooperative. Learn how you can benefit from the millions of dollars in international visitor spending the state annually receives. Topics covered will include a summary of RMI’s marketing co-op, current international visitation to the state, market updates and travel trends, as well as best practices in working with travel trade, tips on product development, hosting familiarization tours, and other opportunities to attract international visitors. This session is recommended for first-time attendees and seasoned veterans alike looking for an overview of the international inbound tourism industry and an update on RMI’s regional program.

Sponsored by: Expedia Media Solutions

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Luncheon Gallery A, B, C
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America/Chicago Department of Tourism Briefing Luncheon The Department of Tourism is ON THE MOVE. Join Secretary Jim Hagen as he recounts 2017 and shares what is ahead for the department in 2018. Sponsored by: Meredith Travel Marketing / Midwest Living Gallery A, B, C 920 W Sioux Avenue Pierre, SD 57501 United States
Department of Tourism Briefing Luncheon

The Department of Tourism is ON THE MOVE. Join Secretary Jim Hagen as he recounts 2017 and shares what is ahead for the department in 2018.

Sponsored by: Meredith Travel Marketing / Midwest Living

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Concurrent Breakout Session Amphitheater I
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America/Chicago Camping! Camping! Camping! 2017 seemed to be the “year of camping” in South Dakota with many campgrounds and parks reporting record numbers. There is no question that camping has now become a lifestyle choice versus a random leisure activity. Join the Kampground of America’s Assistant Vice President for Marketing, Whitney Scott, in a lively presentation as she shares the results of KOA’s 2017 North American Camping Report. Who’s camping? Where are people camping? What do people do when they are camping? What are campers looking for in a destination? Whitney will cover all the bases and share what this growing segment of the travel and tourism industry means for your business and the future of tourism in South Dakota. Sponsored by: Lewis & Clark Recreation Area, Marina & Resort / Mount Rushmore Resort at Palmer Gulch Amphitheater I 920 W Sioux Avenue Pierre, SD 57501 United States
Camping! Camping! Camping!

2017 seemed to be the “year of camping” in South Dakota with many campgrounds and parks reporting record numbers. There is no question that camping has now become a lifestyle choice versus a random leisure activity. Join the Kampground of America’s Assistant Vice President for Marketing, Whitney Scott, in a lively presentation as she shares the results of KOA’s 2017 North American Camping Report. Who’s camping? Where are people camping? What do people do when they are camping? What are campers looking for in a destination? Whitney will cover all the bases and share what this growing segment of the travel and tourism industry means for your business and the future of tourism in South Dakota.

Sponsored by: Lewis & Clark Recreation Area, Marina & Resort / Mount Rushmore Resort at Palmer Gulch

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Concurrent Breakout Session Lewis and Clark A & B
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America/Chicago Best (& Worst!) Practices in Sports Tourism Marketing In this interactive session, sports tourism industry consultant Jon Schmieder will discuss the best and worst practices of sports tourism marketing. The session will also include the Huddle Up Group’s annual findings of the 10 critical trends every DMO should consider when marketing their destination. Sponsored by: Sioux Falls CVB Lewis and Clark A & B 920 W Sioux Avenue Pierre, SD 57501 United States
Best (& Worst!) Practices in Sports Tourism Marketing

In this interactive session, sports tourism industry consultant Jon Schmieder will discuss the best and worst practices of sports tourism marketing. The session will also include the Huddle Up Group’s annual findings of the 10 critical trends every DMO should consider when marketing their destination.

Sponsored by: Sioux Falls CVB

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Concurrent Breakout Session Gallery E, F, G
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America/Chicago We Need Workers! It’s a common refrain in the tourism industry in our state. Attracting and retaining workers is one of the biggest challenges facing tourism in South Dakota today. You don’t want to miss this engaging panel discussion featuring South Dakota Secretary of Labor Marcia Hultman, representatives from the Department of Education’s Career and Technical Education office, industry members, and representatives of our state’s congressional delegation. Discussion will center around practical steps and advice for our industry when it comes to addressing the industry’s labor shortage. The session will also look at the J-1 visa program and the H-2B temporary worker visa program. Sponsored by: Wall Drug / Great Plains Zoo and Delbridge Museum of Natural History Gallery E, F, G 920 W Sioux Avenue Pierre, SD 57501 United States
We Need Workers!

It’s a common refrain in the tourism industry in our state. Attracting and retaining workers is one of the biggest challenges facing tourism in South Dakota today. You don’t want to miss this engaging panel discussion featuring South Dakota Secretary of Labor Marcia Hultman, representatives from the Department of Education’s Career and Technical Education office, industry members, and representatives of our state’s congressional delegation. Discussion will center around practical steps and advice for our industry when it comes to addressing the industry’s labor shortage. The session will also look at the J-1 visa program and the H-2B temporary worker visa program.

Sponsored by: Wall Drug / Great Plains Zoo and Delbridge Museum of Natural History

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Concurrent Breakout Session Amphitheater II
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America/Chicago On The Move with Big Data For the Department of Tourism to further expand its marketing reach, it needs to be more creative and strategic in the tactics used. Budgets may not be growing by leaps and bounds, but knowledge and approaches still can. In 2017, the department launched two significant big-data projects that will benefit the industry for years to come. Hear representatives from Lawrence & Schiller, MMGY Global, and the Department of Tourism discuss the initial findings and how this new detailed consumer data will affect and enhance marketing in 2018 and beyond. Sponsored by: Mount Rushmore Society / Tourism Economics Amphitheater II 920 W Sioux Avenue Pierre, SD 57501 United States
On The Move with Big Data

For the Department of Tourism to further expand its marketing reach, it needs to be more creative and strategic in the tactics used. Budgets may not be growing by leaps and bounds, but knowledge and approaches still can. In 2017, the department launched two significant big-data projects that will benefit the industry for years to come. Hear representatives from Lawrence & Schiller, MMGY Global, and the Department of Tourism discuss the initial findings and how this new detailed consumer data will affect and enhance marketing in 2018 and beyond.

Sponsored by: Mount Rushmore Society / Tourism Economics

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Networking Break Lobby
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America/Chicago Networking Break with Exhibitors Sponsored by: Xanterra Parks & Resorts Lobby 920 W Sioux Avenue Pierre, SD 57501 United States
Networking Break with Exhibitors

Sponsored by: Xanterra Parks & Resorts

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Keynote Gallery A, B, C
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America/Chicago Keynote: Tami Evans Rules for Travel on Life’s Great Adventure: Making the Most of Your Personal and Professional Journey We are travelers! Life is an adventure and we are all on a journey every day. Often, we are expected to know where we are going, how to get there, and even how to help guide others. Tami Evans introduces the “Rules of Travel: Pack Well, Don’t Get Lost, Be A Good Tourist, and Enjoy the Ride!” This fun and functional program covers organization skills, communication and conflict resolution, goal setting, and other tools to help you lighten up and enjoy the ride! Join Tami for tips and ideas on how to help you be the best “tourist” you can be on life’s adventure, while also making the most of your own personal journey! Sponsored by: Rush Mountain Adventure Park / Sturgis Buffalo Chip Gallery A, B, C 920 W Sioux Avenue Pierre, SD 57501 United States
Keynote: Tami Evans

Rules for Travel on Life’s Great Adventure: Making the Most of Your Personal and Professional Journey

We are travelers! Life is an adventure and we are all on a journey every day. Often, we are expected to know where we are going, how to get there, and even how to help guide others.

Tami Evans introduces the “Rules of Travel: Pack Well, Don’t Get Lost, Be A Good Tourist, and Enjoy the Ride!” This fun and functional program covers organization skills, communication and conflict resolution, goal setting, and other tools to help you lighten up and enjoy the ride! Join Tami for tips and ideas on how to help you be the best “tourist” you can be on life’s adventure, while also making the most of your own personal journey!

Sponsored by: Rush Mountain Adventure Park / Sturgis Buffalo Chip

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Reception Gallery A, B, C
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America/Chicago Between the Mile Markers Sometimes the best part of a vacation happens between the mile markers. Join MMGY Global as they bring the best of a good ol' road trip to the tourism conference. Don’t worry, all essential road trip requirements will be featured: great music, photo opps, junk food and more. Because we’re not actually in a vehicle, there will be drinks of all sorts available as well. Prior to the reception, you are welcome to dine at a Pierre and Fort Pierre area restaurant. Then, head back to the Ramkota for networking and socializing. Sponsored by: MMGY Global Gallery A, B, C 920 W Sioux Avenue Pierre, SD 57501 United States
Between the Mile Markers

Sometimes the best part of a vacation happens between the mile markers. Join MMGY Global as they bring the best of a good ol' road trip to the tourism conference. Don’t worry, all essential road trip requirements will be featured: great music, photo opps, junk food and more. Because we’re not actually in a vehicle, there will be drinks of all sorts available as well.

Prior to the reception, you are welcome to dine at a Pierre and Fort Pierre area restaurant. Then, head back to the Ramkota for networking and socializing.

Sponsored by: MMGY Global

Thursday, January 18
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Breakfast Ramkota Courtyard
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America/Chicago Breakfast The Courtyard is located behind the restaurant, next to the swimming pool. Sponsored by: Visit Rapid City Ramkota Courtyard 920 W Sioux Avenue Pierre, SD 57501 United States
Breakfast

The Courtyard is located behind the restaurant, next to the swimming pool.

Sponsored by: Visit Rapid City

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Registration Lobby
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America/Chicago Registration & Information Registration for the Governor's Conference on Tourism is located in the Ramkota Conference Center Lobby. Lost and found items may be retrieved at the registration desk. Banquet-only ticket requests may also be made at the registration desk. The registration/information desk is open during the following hours: Tuesday, January 16, 1-6 p.m. Wednesday, January 17, 7 a.m.-4 p.m. Thursday, January 18, 7 a.m.-4 p.m. Lobby 920 W Sioux Avenue Pierre, SD 57501 United States
Registration & Information

Registration for the Governor's Conference on Tourism is located in the Ramkota Conference Center Lobby. Lost and found items may be retrieved at the registration desk. Banquet-only ticket requests may also be made at the registration desk.

The registration/information desk is open during the following hours:

Tuesday, January 16, 1-6 p.m.
Wednesday, January 17, 7 a.m.-4 p.m.
Thursday, January 18, 7 a.m.-4 p.m.

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Networking Lounge Lake Sharpe A, B
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America/Chicago Networking Lounge Relax, schedule a quick small group meeting, charge your devices and check your email. It's all available in the Networking Lounge located in Lake Sharpe. Connect to the wireless network "SD Tourism." Thank you to Midco for providing wireless internet access during the conference. The connection is available throughout the Ramkota Conference Center. Lake Sharpe A, B 920 W Sioux Avenue Pierre, SD 57501 United States
Networking Lounge

Relax, schedule a quick small group meeting, charge your devices and check your email. It's all available in the Networking Lounge located in Lake Sharpe.

Connect to the wireless network "SD Tourism." Thank you to Midco for providing wireless internet access during the conference. The connection is available throughout the Ramkota Conference Center.

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Keynote Gallery A, B, C
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America/Chicago Keynote: Jay Baer Turn Your Customers Into Volunteer Marketers Customer experience is all about how you make your customers feel. Great customer experience occurs when you exceed customer expectations. And when you do so, customers are COMPELLED to talk about you. In this fast-paced, timely, and dynamic presentation, Jay teaches his customer experience excellence framework, showcasing how any business can turn customers into advocates.  With hilarious and poignant storytelling, Jay teaches attendees the three primary ways to use customer experience to trigger word-of-mouth, illustrates mistakes to avoid, and inspires audiences to put new strategies into practice immediately. Sponsored by: ADARA / Black Hills and Badlands Tourism Association Gallery A, B, C 920 W Sioux Avenue Pierre, SD 57501 United States
Keynote: Jay Baer

Turn Your Customers Into Volunteer Marketers

Customer experience is all about how you make your customers feel. Great customer experience occurs when you exceed customer expectations. And when you do so, customers are COMPELLED to talk about you.

In this fast-paced, timely, and dynamic presentation, Jay teaches his customer experience excellence framework, showcasing how any business can turn customers into advocates. 

With hilarious and poignant storytelling, Jay teaches attendees the three primary ways to use customer experience to trigger word-of-mouth, illustrates mistakes to avoid, and inspires audiences to put new strategies into practice immediately.

Sponsored by: ADARA / Black Hills and Badlands Tourism Association

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Networking Break Lobby
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America/Chicago Networking Break with Exhibitors Lobby 920 W Sioux Avenue Pierre, SD 57501 United States
Networking Break with Exhibitors
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Concurrent Breakout Session Lewis & Clark A, B
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America/Chicago Project: Time Off I need a vacation! How often have you heard your family, friends and colleagues say this? We often talk about taking a vacation, but when push comes to shove, Americans simply don’t use the time allotted to them to refresh and recharge. The U.S. Travel Association’s Project: Time Off is a major initiative that is beginning to change the way Americans think about using their vacation time. Katie Denis, vice president at the U.S. Travel Association and head of Project: Time Off, will share insights into why Americans aren’t taking their vacation time, how it is affecting their careers, their families and their health and what it all means to the tourism industry in our state. You will also hear the results of a study that shows that South Dakotans are some of the worst culprits in the nation when it comes to taking our vacation time. We need to change our behavior and the South Dakota tourism industry needs to help facilitate that change. Don’t miss what is sure to be a very fun and enlightening session that will surely change the way you think about taking your time off! Sponsored by: BCF Lewis & Clark A, B 920 W Sioux Avenue Pierre, SD 57501 United States
Project: Time Off

I need a vacation! How often have you heard your family, friends and colleagues say this? We often talk about taking a vacation, but when push comes to shove, Americans simply don’t use the time allotted to them to refresh and recharge. The U.S. Travel Association’s Project: Time Off is a major initiative that is beginning to change the way Americans think about using their vacation time. Katie Denis, vice president at the U.S. Travel Association and head of Project: Time Off, will share insights into why Americans aren’t taking their vacation time, how it is affecting their careers, their families and their health and what it all means to the tourism industry in our state. You will also hear the results of a study that shows that South Dakotans are some of the worst culprits in the nation when it comes to taking our vacation time. We need to change our behavior and the South Dakota tourism industry needs to help facilitate that change. Don’t miss what is sure to be a very fun and enlightening session that will surely change the way you think about taking your time off!

Sponsored by: BCF

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Concurrent Breakout Session Amphitheater II
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America/Chicago 2018 Marketing Preview Armed with a whole new level of consumer data and a desire to expand South Dakota's marketing footprint, the Department of Tourism's marketing efforts will be ON THE MOVE in 2018. Come hear representatives from Lawrence & Schiller, MMGY Global, and the department preview creative concepts and share marketing tactics for the upcoming season. Sponsored by: Aberdeen CVB / Regency Hotel Management Amphitheater II 920 W Sioux Avenue Pierre, SD 57501 United States
2018 Marketing Preview

Armed with a whole new level of consumer data and a desire to expand South Dakota's marketing footprint, the Department of Tourism's marketing efforts will be ON THE MOVE in 2018. Come hear representatives from Lawrence & Schiller, MMGY Global, and the department preview creative concepts and share marketing tactics for the upcoming season.

Sponsored by: Aberdeen CVB / Regency Hotel Management

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Concurrent Breakout Session Gallery E, F, G
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America/Chicago Taking Back Vacations: Reaching the Family Travel CEO, and How to Make Her Take a Break Meredith Travel Marketing's latest research examines travel booking and media consumption habits of one of the most important segments of the travel industry:  family travel and, more specifically, working moms, who are widely regarded as the chief family travel decision-makers. The research uncovers factors such as what goes into making travel decisions — destinations, lodging, etc. — and how those decisions are affected by exposure to travel media.  Sponsored by: Children's Museum of South Dakota / Ingalls Homestead Gallery E, F, G 920 W Sioux Avenue Pierre, SD 57501 United States
Taking Back Vacations: Reaching the Family Travel CEO, and How to Make Her Take a Break

Meredith Travel Marketing's latest research examines travel booking and media consumption habits of one of the most important segments of the travel industry:  family travel and, more specifically, working moms, who are widely regarded as the chief family travel decision-makers. The research uncovers factors such as what goes into making travel decisions — destinations, lodging, etc. — and how those decisions are affected by exposure to travel media. 

Sponsored by: Children's Museum of South Dakota / Ingalls Homestead

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Concurrent Breakout Session Amphitheater I
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America/Chicago Passport to Excellence: A roadmap to reach your professional potential Do you wish you could find a way to get what is in your heart and your head to come out of your mouth in a clear, concise, professional way? Do you wish you knew how to have a difficult conversation without being emotional? Do you wish you had the confidence to stand up for yourself and your ideas? Please join Tami Evans for an interactive workshop to address these needs and gain easy tools you can use immediately. We will laugh a lot, sweat a little, and have everyone walking out feeling empowered personally and professionally. Attendees will leave understanding: How to avoid the ladder of inference How to identify observable behaviors How to have a challenging conversation How to stop a rumor How to give feedback How to express dissatisfaction and request a solution Sponsored by: Venerts Hotel Management Amphitheater I 920 W Sioux Avenue Pierre, SD 57501 United States
Passport to Excellence: A roadmap to reach your professional potential

Do you wish you could find a way to get what is in your heart and your head to come out of your mouth in a clear, concise, professional way?

Do you wish you knew how to have a difficult conversation without being emotional?

Do you wish you had the confidence to stand up for yourself and your ideas?

Please join Tami Evans for an interactive workshop to address these needs and gain easy tools you can use immediately. We will laugh a lot, sweat a little, and have everyone walking out feeling empowered personally and professionally.

Attendees will leave understanding:

  • How to avoid the ladder of inference
  • How to identify observable behaviors
  • How to have a challenging conversation
  • How to stop a rumor
  • How to give feedback
  • How to express dissatisfaction and request a solution

Sponsored by: Venerts Hotel Management

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Luncheon Gallery A, B, C
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America/Chicago Meet the Candidates Luncheon Join the leading candidates for governor during the Thursday luncheon as they share with conference attendees their respective visions for tourism in South Dakota.  Gallery A, B, C 920 W Sioux Avenue Pierre, SD 57501 United States
Meet the Candidates Luncheon

Join the leading candidates for governor during the Thursday luncheon as they share with conference attendees their respective visions for tourism in South Dakota. 

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Networking Break Lobby
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America/Chicago Networking Break with Exhibitors Lobby 920 W Sioux Avenue Pierre, SD 57501 United States
Networking Break with Exhibitors
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Concurrent Breakout Session Amphitheater I
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America/Chicago Passport to Excellence: A roadmap to reach your professional potential Do you wish you could find a way to get what is in your heart and your head to come out of your mouth in a clear, concise, professional way? Do you wish you knew how to have a difficult conversation without being emotional? Do you wish you had the confidence to stand up for yourself and your ideas? Please join Tami Evans for an interactive workshop to address these needs and gain easy tools you can use immediately. We will laugh a lot, sweat a little, and have everyone walking out feeling empowered personally and professionally. Attendees will leave understanding: How to avoid the ladder of inference How to identify observable behaviors How to have a challenging conversation How to stop a rumor How to give feedback How to express dissatisfaction and request a solution Sponsored by: Venerts Hotel Management Amphitheater I 920 W Sioux Avenue Pierre, SD 57501 United States
Passport to Excellence: A roadmap to reach your professional potential

Do you wish you could find a way to get what is in your heart and your head to come out of your mouth in a clear, concise, professional way?

Do you wish you knew how to have a difficult conversation without being emotional?

Do you wish you had the confidence to stand up for yourself and your ideas?

Please join Tami Evans for an interactive workshop to address these needs and gain easy tools you can use immediately. We will laugh a lot, sweat a little, and have everyone walking out feeling empowered personally and professionally.

Attendees will leave understanding:

  • How to avoid the ladder of inference
  • How to identify observable behaviors
  • How to have a challenging conversation
  • How to stop a rumor
  • How to give feedback
  • How to express dissatisfaction and request a solution

Sponsored by: Venerts Hotel Management

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Concurrent Breakout Session Lewis & Clark A, B
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America/Chicago Defending Your Budget Prevention, Preservation and Perseverance - These are three words to keep top of mind when guiding your Destination Marketing Organization (DMO) through a current or future funding challenge. Whether your organization is currently under fire from local elected officials, board members, or citizens, or you anticipate a future challenge to your budget, this engaging session will provide you with tools and practical advice to be better equipped to deal with attempts to cut your budget. Join U.S. Travel Association Senior Vice President Nan Marchand Beauvois as she leads a session where you will hear firsthand case studies from organizations that have dealt with funding difficulties head on, and receive tips that will prepare you for a future funding crisis. The session will also include an open forum for industry partners to discuss pressing budget issues and share ideas and advice on how best to tackle them. Sponsored by: National Park Trips Media Lewis & Clark A, B 920 W Sioux Avenue Pierre, SD 57501 United States
Defending Your Budget

Prevention, Preservation and Perseverance - These are three words to keep top of mind when guiding your Destination Marketing Organization (DMO) through a current or future funding challenge. Whether your organization is currently under fire from local elected officials, board members, or citizens, or you anticipate a future challenge to your budget, this engaging session will provide you with tools and practical advice to be better equipped to deal with attempts to cut your budget. Join U.S. Travel Association Senior Vice President Nan Marchand Beauvois as she leads a session where you will hear firsthand case studies from organizations that have dealt with funding difficulties head on, and receive tips that will prepare you for a future funding crisis. The session will also include an open forum for industry partners to discuss pressing budget issues and share ideas and advice on how best to tackle them.

Sponsored by: National Park Trips Media

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Concurrent Breakout Session Amphitheater II
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America/Chicago 2018 Marketing Preview Armed with a whole new level of consumer data and a desire to expand South Dakota's marketing footprint, the Department of Tourism's marketing efforts will be ON THE MOVE in 2018. Come hear representatives from Lawrence & Schiller, MMGY Global, and the department preview creative concepts and share marketing tactics for the upcoming season. Sponsored by: Aberdeen CVB / Regency Hotel Management Amphitheater II 920 W Sioux Avenue Pierre, SD 57501 United States
2018 Marketing Preview

Armed with a whole new level of consumer data and a desire to expand South Dakota's marketing footprint, the Department of Tourism's marketing efforts will be ON THE MOVE in 2018. Come hear representatives from Lawrence & Schiller, MMGY Global, and the department preview creative concepts and share marketing tactics for the upcoming season.

Sponsored by: Aberdeen CVB / Regency Hotel Management

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Concurrent Breakout Session Gallery E, F, G
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America/Chicago Taking Back Vacations: Reaching the Family Travel CEO, and How to Make Her Take a Break Meredith Travel Marketing's latest research examines travel booking and media consumption habits of one of the most important segments of the travel industry:  family travel and, more specifically, working moms, who are widely regarded as the chief family travel decision-makers. The research uncovers factors such as what goes into making travel decisions — destinations, lodging, etc. — and how those decisions are affected by exposure to travel media.  Sponsored by: Children's Museum of South Dakota / Ingalls Homestead Gallery E, F, G 920 W Sioux Avenue Pierre, SD 57501 United States
Taking Back Vacations: Reaching the Family Travel CEO, and How to Make Her Take a Break

Meredith Travel Marketing's latest research examines travel booking and media consumption habits of one of the most important segments of the travel industry:  family travel and, more specifically, working moms, who are widely regarded as the chief family travel decision-makers. The research uncovers factors such as what goes into making travel decisions — destinations, lodging, etc. — and how those decisions are affected by exposure to travel media. 

Sponsored by: Children's Museum of South Dakota / Ingalls Homestead

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Social Lobby
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America/Chicago Social Join legislators and colleagues in the lobby for cocktails and hors d’oeuvres prior to the Awards Night Gala. Sponsored by: Crazy Horse Memorial Lobby 920 W Sioux Avenue PIerre, SD 57501 United States
Social

Join legislators and colleagues in the lobby for cocktails and hors d’oeuvres prior to the Awards Night Gala.

Sponsored by: Crazy Horse Memorial

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Awards Night Gala Gallery A, B, C
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America/Chicago Awards Night Gala Join the Governor and First Lady as we celebrate the successes of the past year and look ahead to the opportunities before us in the new year. We invite all conference attendees and legislators to join in the fun of the evening as we take a look at all we have accomplished together and what we can look forward to in the future. The Governor will also be presenting the annual Tourism Awards. A ticket to the Awards Night Gala is included with your conference registration. Legislators are considered registered guests. Sponsored by: Miles Partnership Gallery A, B, C 920 W Sioux Avenue Pierre, SD 57501 United States
Awards Night Gala

Join the Governor and First Lady as we celebrate the successes of the past year and look ahead to the opportunities before us in the new year. We invite all conference attendees and legislators to join in the fun of the evening as we take a look at all we have accomplished together and what we can look forward to in the future. The Governor will also be presenting the annual Tourism Awards. A ticket to the Awards Night Gala is included with your conference registration. Legislators are considered registered guests.

Sponsored by: Miles Partnership